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The managing company of the ‘Meeting Place' chain of 26 neighborhood centers in Moscow has released its results for the Q1 of 2026. Turnover across the network rose by 23% compared to the same period last year, while foot traffic increased by 14%. Net operating income (NOI) saw a remarkable year-on-year increase of 83%.
On a like-for-like (LFL) basis, turnover grew by 14% and traffic by 6%.
On a like-for-like (LFL) basis, turnover grew by 14% and traffic by 6%.
During Q1 2026, the management company continued to refine its tenant mix by introducing popular brands in key categories. Growth at the start of the year was also fueled by partnerships launched in Q4 2025, including openings of FAMILIA (a major Russian clothing retailer), TASTY. THAT’S IT. (the successor to MCDONALD’S in Russia), ROSTIC’S, OSTERIA MARIO, HOT DOG BULLDOG, and other brands. The total number of tenants now exceeds 1,200, with occupancy rates reaching 96−97%.
Among the top-performing categories in Q1 2026 were:
Food halls — up 15% LFL
Fast food outlets — up 25% LFL
Supermarkets and grocery stores — up 16% LFL
Pet products — up 14%
Cinemas — up 25% LFL
Fitness — up 20% LFL
Additional foot traffic came from partnerships with city leisure services and events, targeted marketing campaigns, and growing engagement with the loyalty program.
By the end of March 2026, the Meeting Place loyalty program had 160,000 active members, who visit the centers an average of three to four times a week. Total foot traffic across the network exceeded 44 million in 2025 and continues to rise. Approximately 40% of Moscow’s population now visits Meeting Place neighbourhood centers regularly.
On the operational side, the introduction of new digital tools — notably a Computer-Aided Facility Management (CAFM) system — has streamlined contractor management and resulted in significant cost savings.
Among the top-performing categories in Q1 2026 were:
Food halls — up 15% LFL
Fast food outlets — up 25% LFL
Supermarkets and grocery stores — up 16% LFL
Pet products — up 14%
Cinemas — up 25% LFL
Fitness — up 20% LFL
Additional foot traffic came from partnerships with city leisure services and events, targeted marketing campaigns, and growing engagement with the loyalty program.
By the end of March 2026, the Meeting Place loyalty program had 160,000 active members, who visit the centers an average of three to four times a week. Total foot traffic across the network exceeded 44 million in 2025 and continues to rise. Approximately 40% of Moscow’s population now visits Meeting Place neighbourhood centers regularly.
On the operational side, the introduction of new digital tools — notably a Computer-Aided Facility Management (CAFM) system — has streamlined contractor management and resulted in significant cost savings.
- Maxim KarbasnikoffDirector of Property Management at "Mesto Vstrechi" management company"We see confirmation that the neighborhood center is not just retail space, but a new kind of urban infrastructure. The 15-minute city concept is becoming a reality. Our centers, which bring together supermarkets, fitness facilities, social services, cafes, and parcel pickup points under one roof, are not only holding their own against online competition but growing substantially faster than other retail formats. A 23% rise in turnover and 14% increase in traffic in one quarter speak for themselves.
As the managing company, we are building a complete ecosystem around each center — analytics, a loyalty program, and joint marketing initiatives with tenants. This partnership approach delivers measurable results. Importantly, most of our properties have been operating for less than three years — they are still early in their lifecycle and have significant potential for further NOI growth."
The Meeting Place chain comprises 26 modern neighborhood centers across Moscow, visited by more than 40% of the capital’s population. Total gross leasable area is 373,000 sq. m, with occupancy at 96−97% - well above the Moscow average for available retail space, which exceeds 5.3%. More than 83% of rental income comes from long-term contracts with federal networks, including PYATEROCHKA, PEREKRESTOK, FAMILIA, DDX FITNESS, and KARO cinemas.
Nearly one-third of the space is dedicated to social infrastructure, housing branches of city cultural centers, multifunctional government service centers, the 'Moscow Longevity' project, and sports facilities run by Moscow’s sports department.
In late April, ADG group and PARUS Asset Management announced plans to bring Meeting Place to the stock exchange. ADG group will contribute its portfolio of 26 Class A retail properties to a newly formed closed-end mutual investment fund, which is set to become one of the largest retail real estate funds in the country’s history. The portfolio is valued at over 50 billion rubles (approximately $ 669 million USD at current exchange rates).
The new fund is expected to list on the Moscow Exchange, making its units available to qualified private investors. It will be managed by PARUS Asset Management, while the professional team of Management Company "Mesto Vstrechi" (part of ADG group) will continue to handle strategic asset development and day-to-day operations.
Nearly one-third of the space is dedicated to social infrastructure, housing branches of city cultural centers, multifunctional government service centers, the 'Moscow Longevity' project, and sports facilities run by Moscow’s sports department.
In late April, ADG group and PARUS Asset Management announced plans to bring Meeting Place to the stock exchange. ADG group will contribute its portfolio of 26 Class A retail properties to a newly formed closed-end mutual investment fund, which is set to become one of the largest retail real estate funds in the country’s history. The portfolio is valued at over 50 billion rubles (approximately $ 669 million USD at current exchange rates).
The new fund is expected to list on the Moscow Exchange, making its units available to qualified private investors. It will be managed by PARUS Asset Management, while the professional team of Management Company "Mesto Vstrechi" (part of ADG group) will continue to handle strategic asset development and day-to-day operations.
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