Meeting Place Reports 21% Revenue Growth and 13% Foot Traffic Increase in H1 2026

August 7, 2026

Mesto Vstrechi (Meeting Place) Management Company has released its operational results for the first half of 2026. Combined retail turnover across the chain of Meeting Place neighbourhood centers rose by 21% year-over-year, while foot traffic increased by 13%.

Among comparable centers, the strongest revenue growth was recorded in quick-service restaurants (+27%), cinemas (+22%), fitness clubs (+17%), and supermarkets (+14%). During the six-month period, the company signed 96 new lease agreements and renewed contracts with 62 existing tenants. As of June 30, the overall portfolio occupancy rate stood at 96.6%.

Maxim Karbasnikoff

Director of Property Management at "Mesto Vstrechi" Management Company

"In the first half of 2026, our primary focus was on driving traffic and conversion rates—largely by enhancing our tenant mix, particularly among key strategic partners. Notable upgrades include FAMILIA (at our Baku, Baikonur, Sofia, and Orion), TASTY. THAT’S IT. (at our Rassvet, Orion, and Neva), and DDX FITNESS, which expanded its club at Baikonur and broke ground on a new location at Vityaz.
These improvements, combined with results-driven creative marketing across both digital and physical channels, have enabled our portfolio to consistently outperform competitors in foot traffic growth and deliver record-breaking sales performance. On the operational side, we achieved substantial cost savings through centralized management functions—such as vertical transport monitoring—and other efficiency initiatives.
Overall, our net operating income for the first half exceeded the target by 4% and came in 63% above the same period last year."

Digital outreach, reaching over 90 million users across multiple channels, alongside offline marketing efforts—including 110 hosted events—played a key role in expanding the customer base. The Meeting Place loyalty program now has 148,000 active members, with 8,300 having redeemed points for partner gifts.

According to a recent study by Commonwealth Partnership (CMWP) titled "Moscow's Neighbourhood Shopping Centers: Current State and Trends," the neighbourhood center format is the only segment of Moscow’s retail real estate market to have grown its share over the past 15 years—from 23% to 37% by number of properties. It also remains the most resilient to shifting consumer behavior and the rising popularity of e-commerce.

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