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The "Meeting Place" network of neighborhood centers has been awarded first place in the "Best Urban Public Space" category at the Moscow Government’s prestigious "Guiding Star — 2025" awards. The ceremony honoring the laureates was held on December 11 at the Zaryadye Concert Hall.
Now in its 26th year, the "Guiding Star" award recognizes outstanding contributions to Moscow’s tourism and hospitality sector. In 2025, a jury of government officials, leading urban planners, and industry experts named 44 winners. Moscow Mayor Sergey Sobyanin congratulated the recipients, thanking them for their dedication to the city and their role in its ongoing development.
The "Meeting Place" project was celebrated for its remarkable scale and profound social impact. Over the past six years, the network has grown to 26 centers, welcoming approximately 4 million visitors each month.
The project’s core philosophy is a holistic approach to creating a complete, walkable neighborhood ecosystem. It addresses several critical urban needs at once.
First, it streamines daily life. Residents can access all essential services-from supermarkets and dry cleaners to pharmacies and beauty salons-in one convenient location, saving valuable time and reducing everyday commutes.
Second, it democratizes quality leisure. Catering to all ages and interests, the neighborhood centers offer fitness clubs, children’s creative studios, coworking spaces, summer rooftop cinemas, and diverse food halls. This allows people to enjoy their weekends, stay active, socialize, or work productively without leaving their local area.
Third, it builds genuine community. By hosting a constant calendar of events—including local markets, live music, sports tournaments, and neighborhood festivals-"The Meeting Place" transforms from a simple retail destination into the true heart of the district. It becomes a space where connections are made and a tangible sense of local belonging flourishes.
The "Meeting Place" project was celebrated for its remarkable scale and profound social impact. Over the past six years, the network has grown to 26 centers, welcoming approximately 4 million visitors each month.
The project’s core philosophy is a holistic approach to creating a complete, walkable neighborhood ecosystem. It addresses several critical urban needs at once.
First, it streamines daily life. Residents can access all essential services-from supermarkets and dry cleaners to pharmacies and beauty salons-in one convenient location, saving valuable time and reducing everyday commutes.
Second, it democratizes quality leisure. Catering to all ages and interests, the neighborhood centers offer fitness clubs, children’s creative studios, coworking spaces, summer rooftop cinemas, and diverse food halls. This allows people to enjoy their weekends, stay active, socialize, or work productively without leaving their local area.
Third, it builds genuine community. By hosting a constant calendar of events—including local markets, live music, sports tournaments, and neighborhood festivals-"The Meeting Place" transforms from a simple retail destination into the true heart of the district. It becomes a space where connections are made and a tangible sense of local belonging flourishes.
- Galina FuninaPR Director at ADG group"This award is a significant validation of our philosophy: to create a comprehensive, walkable urban environment. Our goal has always been for 'The Meeting Place' to be more than a collection of services-it's the foundation for an enhanced quality of life. When everything you need and enjoy is within reach, people gain more time for what matters: family, hobbies, and relaxation. This is how a city becomes more livable, welcoming, and human-centric."
Winning the "Guiding Star" award underscores that "The Meeting Place" project makes a substantial contribution not only to Moscow’s appeal as a destination but, more importantly, to the everyday well-being of its residents. It represents a forward-thinking model for urban development, squarely focused on meeting the practical needs and enhancing the daily lives of the community.
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