ADG group shows its approach to Neighbourhood Centres tenant-mix development and floor adaptive zoning on the example of objects that are already under construction:
- Small objects on the example of Angara Neighbourhood Centre (nearly 6 000 m2 GLA): unlike ordinary malls, in Neighbourhood Centres food, entertainment and edutainment retail formats are presented almost on all floors. Underground floor is devoted to essentials: services and goods of daily demand such as supermarket, farmer products, domestic services and home goods. Ground floor is mostly focused on women`s audience and includes family restaurant, café, wellness and beauty shops as well as pop-up stores for impulsive purchases. Second and third floors are dedicated to edutainment and entertainment of audience of different age with special children educational centre, cinema, leisure food hall, sport, kids goods and gadgets. Floors zoning makes centres convenient for diverse audience segments, from mothers with children to student groups.
- Medium objects on the example of Budapest Neighbourhood Centre (nearly 11 000 m2 GLA): medium format is a Neighbourhood Centre with an enlarged edutainment and entertainment zone used mostly for a multiplex cinema. These objects are focused on the locals within 15-minutes walking distance and on the additional audience of those who live within 15-minutes drive. Floor zoning is similar to small format one’s: essentials for underground floor, food and entertainment for all main floors, while the ground floor is devoted to women`s needs and the second floor — to family entertainment.
- Large objects on the example of Sofia Neighbourhood Centre (more than 20 000 m2 GLA): there is a mix of Neighbourhood Centre and a contemporary shopping mall, which results in appearance in an object of a huge GLA with fashion cluster and multiplex cinema. According to the location, traditional Neighbourhood Centre tenants-mix is supplemented with two additional floors of fashion stores: for example, Sofia is located on the East of Moscow and is to become the only modern mall in the area. That is why this Neighbourhood Centre responds not only to the daily needs of 70 000 local residents but also to the demand of fashion cluster for the whole administrative city area, which includes 600 000 Muscovites living in 15-minutes drive distance.
ADG group`s Neighbourhood Centres project includes 23 S-objects, 10 M-objects and 2 L-objects as well as several objects with a unique concept approach such as Rodina
, which required specific concept, architectural plan and tenants-mix according to its location and architecture. 5 ADG group`s objects already are under construction. The first Neighbourhood Centre Angara
will open in the end of 2018, while the whole network will start operating by the end of 2019. 30% of GLA is already signed by anchor tenants, including supermarkets Lenta
and South Korean movie theatre CJ CGV