General Director, PickPoint
"PickPoint launches a new line of business in response to the needs of e-commerce players: online stores and marketplaces will be able to cut the cost of creating their own offline platforms for communicating with buyers. Click&Collect at the neighbourhood centress will provide them with all the marketing and logistics tools needed to attract buyers and increase sales.
Currently the population of Moscow is 12.5 million people, of which 8 million have online shopping experience. At the same time, there are no more than 3 million active buyers. Our objective is to turn the remaining 5 million into active buyers. The Click&Collect zones at the neighbourhood centress will enable us to provide a convenient and comfortable infrastructure for training new online buyers, and provide the existing ones with an integrated point of choosing, ordering and picking up their online purchases."