The main themes of MAPIC 2018 will be the new customer experience and transformation of consumption and business models in the age of digital technologies. On 14 November, participants of the Russia panel session on "How to Grow During On-demand Boom in Russian Retail?" will discuss the performance of the Russian market, investment opportunities and the best case studies. Speakers from ADG group, Cushman & Wakefield, Colliers International, Zenden and the Russian Council of Shopping Centres (RCSC) will share their views on the application of digital technologies in retail, the prospects for omnichannel and ways to generate traffic through smart positioning that takes into account location and modern design. At the session on Russian retail, Grigoriy Pecherskiy will talk about ADG group’s approach to creating a unique customer experience so as to generate stable footfall at neighbourhood centres.
ADG group’s managing partner will also take part in the international session on "New Operating Models: Innovative Solutions to Reinforce Shopping Centre Efficiency", where speakers will discuss the transformation of operating models over the next 20 years, how landlords source start-ups to drive innovation and how Generations Y and Z have changed the rules on the market.
At the sessions, Grigoriy Pecherskiy will also speak about a new approach to the loyalty program for the ADG group’s network of neighbourhood centres that is based on big data analysis and personalized communication.