Amazing rooftops for locals
May saw the grand opening of rooftops in all neighborhood centers. They offer a unique space for Moscow's suburbs that will host lectures, masterclasses and open-air cinema through the entire summer season. During the opening festival weekend, guests could visit a DIY zone to create their own piece of art and contribute to the little community garden beds located right there, providing a sense of community and connection to the environment.
On the rooftops, people can also use sunbeds to relax or even work remotely and order food from restaurants in the neighborhood centers. There is also a workout zone and special playground for children. Throughout the season, rooftops will be used as locations for themed markets and open-air festivals, music concerts and art spaces.
Partnerships and collaborations
French sporting goods retailer Decathlon opened its first pop-up kiosk in Moscow located in the Mesto Vstrechi Angara neighborhood center. The new format is a small shop with a click & collect service that will be open for five months. It aims to increase brand awareness and market share around the full-format store nearby and serve as a new meeting place for sporting activities in the neighborhood.
The list of services provided includes sports equipment rental and exciting workouts and training sessions for everyone on the rooftop of the neighborhood center – including yoga classes and special workouts for mothers with kids. In the pop-up kiosk, people will be able to buy seasonal goods, new and innovative items for running, swimming, yoga, football and also order goods online for any of 70 kinds of sports with next day delivery or express 3-hour delivery from the nearest Decathlon hypermarket.
In June, recycling containers were installed in neighborhood centers. This is a collaboration with Russian environmental charity Sobirator, which helps to recycle rare types of secondary raw material such as pens, markers, corks, plastic cards, batteries, pill blisters, toothbrushes and bottle caps. This way more people will be able to get into a sustainable lifestyle and all the materials will be used or recycled responsibly – for example, corks are used for creative upcycling activities.